What is SEO? How SEO Works In 2023

SEO

What is SEO?

SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website.


How SEO Works

Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a search user’s query. Those listings are called search results. Within those search results you will find paid listings, but the bulk of the results are made up of what are called organic listings. The organic results are the free listings that the search engines have found, through their analysis, to be the most relevant to the user’s query. Being listed at the top in the organic listings is at the root of why SEO is so important. Organic results currently receive a significantly greater share of traffic in comparison to paid ads. So, if your business isn’t being found in the organic listings, you are missing out on a large percentage of the consumer market. Getting to the top of the results is where search engine optimization comes in. There are numerous strategies and techniques that go into creating a relevant and optimized website to truly compete for the keywords that can generate revenue for your business.